The reboot of the Ghostbusters' movie franchise gave us the perfect thematic for our second season by asking shoppers "Who You Gonna Boo?"
New to the Boo? We made it simple with a how-to intro video on Walmart.com and intuitive, step-by-step, online shopability to give her everything she needs to get her Boo on.
The participation of partner key influencers played a huge role in socializing the relatively new concept of Boo-ing to a much wider audience.
Partnering with another snacking favorite, Kellogg's, to broadened the selection (and in-store presence), of the Boo-ing program. We designed this special edition pack on a holographic foil substrate for an "ectoplasmic" 3-D effect that’s so co
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