A Brief Introduction
Welcome to my site. I'm a seasoned creative professional with a diverse background in Art Direction, Graphic Design and Creative Direction. I've had the good fortune to develop insight-driven, integrated marketing strategies with some of the greatest brands and retailers out there. My specialties include: Brand Development, Shopper Marketing, CPG and the Retail Space, Direct Response Marketing, and Multi-Brand Promotions.
My approach to problem solving is multi-disciplined and media agnostic. I'm adept at integrating all media, whether traditional, digital, social or experiential... It's all about finding the magic mix that best solves the problem at hand.
I have extensive leadership experience, and am most proud of the work that's been done in collaboration with my team, other departments, partner vendors, and of course, our clients.
Here you'll find a collection of work representing a range of campaigns I've led, along with a brief description accompanying each example. But, I'd love to tell you more about the insights and inspiration that drove each idea in-person. Have a look, and let me know what you think!