Glade’s Amber & Oud Candles features the scent of ancient Oud wood- a traditional incense steeped in ritual and luxury. Our line of makes this coveted and expensive fragrance more affordable, convenient and modern.
To symbolize the change in the air we would partner with the Saudi Arts Commission and key local influencers to encourage women to share their own hopes and dreams via our site. Each shared wish would trigger the donation of a floating paper lantern
In keeping with the exclusive nature of the fragrance, we created a premium showcase display featuring scent sampling stations, video content celebrating Saudi women, and local brand ambassadors distributing scented coupons to drive trial.
A special pack containing an inexpensive, yet elegant die-cut form modeled on traditional candle lanterns created a beautiful flickering ambience, elevating the experience even further.
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