Kellogg’s & Scholastic We launched the partnership with a campaign that speaks to the deeper benefits of reading and touches on the emotion behind the promotion.
Back-to-School Packaging A great breakfast and a good book are only a box away. Unique codes inside of the box unlocked a coupon for a free book from Scholastic.
Fulfillment was simple. Buy a box. Enter the code. Get a free book. Over 10 million books were given to kids across the US, and the campaign far exceeded its targeted 7% sales increase.
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