This Scale promotion had a large in-store presence and allowed each SKU to offer its own unique downloadable content which served as a compelling push/pull from one department to another. We launched the campaign with a midnight tournament in the el
The “Step Up Your Game” microsite serves as the hub for this multi-brand campaign that targets NFL Fans and Gamers. A Team Selector allows fans to customize their razor with their favorite logo. The site promotes online purchase of grooming products
When selected, details about each P&G product and it's corresponding Madden bonus content feature are highlighted.
Fans can customize their ProGlide Razor with their favorite team's logo, preview it and add it to their cart.
Gamers can upload a pic and create an animated Smack Talk video to send to their friends. And of course, one good smack deserves another, so we invite the recipients to return the favor, which introduces our promotion to a larger audience.
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