#FlavorSlam Fans could catch all the fun on a site that featured Dude Perfect's video, and also aggregated hash-tagged fan's videos from Facebook, You Tube, Instagram and Twitter.

To make it easy to get in on the action, we created a series of free, at-shelf, clip-on backboards to turn your Pringles can into a ping pong goal, along with simple-to-follow instructions, and a QR code link to our trick shot videos.

Digital ads used simple animation to demonstrate the fun and linked to the Flavor Slam video on our microsite.

The e-com exclusive two-can Trick Shot Kit gave aspiring superstars everything they needed to share their mad skillz.

Of the multitude of user-generated videos submitted, the best three were awarded a blinged-out Flavor Slam trophy, a full pallet of Pringles delivered right to their doorstep, and of course, life-long bragging rights.

Glade’s Amber & Oud Candles features the scent of ancient Oud wood- a traditional incense steeped in ritual and luxury. Our line of makes this coveted and expensive fragrance more affordable, convenient and modern.

To symbolize the change in the air we would partner with the Saudi Arts Commission and key local influencers to encourage women to share their own hopes and dreams via our site. Each shared wish would trigger the donation of a floating paper lantern to the Scent of Hope Festival, and culminate with the release of thousands of lanterns in celebration of Saudi women.

In keeping with the exclusive nature of the fragrance, we created a premium showcase display featuring scent sampling stations, video content celebrating Saudi women, and local brand ambassadors distributing scented coupons to drive trial.

A special pack containing an inexpensive, yet elegant die-cut form modeled on traditional candle lanterns created a beautiful flickering ambience, elevating the experience even further.

We kicked off the summer with a Million Thank-Yous tour that brought the message to the masses at NASCAR races, country music concerts, and other popular festivals & celebrations across the country.

At every event, M&M's A Million Thank-Yous pavilion gave people a chance to share their own personalized appreciation for the troops in a myriad of ways: from a video kiosk, to selfie and note writing stations, and even a care package assembly line.

Big, boldly branded POS and packaging brought the promotion in-store with a star-spangled twist.

Shared posts tagged with #SayThanksWithM were aggregated into an American flag digital mosaic, and each tile could be opened to view the individual message, picture or video within. A searchable field made it easy for users to find their post among the multitudes.

The program far exceeded projected sales goals. But in the end, it it all came down to this- Well over a million pounds of sweet treats, along with notes from home, and care packages from Operation Gratitude were sent to service men and women all over the world.

An exclusive Snapchat filter lets everyone who buys the home-release get in touch with their inner Spidey and Hero Up in a snap.

The eye catching, larger than life display features 3D lenticular printing for P.O.P. that really pops.

Three-way displays could be used in conjunction with the larger display, or placed outside of the entertainment department.

Tom Holland himself debuted our limited edition collectors pack via Facebook Live, making it the ultimate gift for your friendly neighborhood Spider-Fan.

Kellogg’s & Scholastic We launched the partnership with a campaign that speaks to the deeper benefits of reading and touches on the emotion behind the promotion.

Back-to-School Packaging A great breakfast and a good book are only a box away. Unique codes inside of the box unlocked a coupon for a free book from Scholastic.

Fulfillment was simple. Buy a box. Enter the code. Get a free book. Over 10 million books were given to kids across the US, and the campaign far exceeded its targeted 7% sales increase.

The reboot of the Ghostbusters' movie franchise gave us the perfect thematic for our second season by asking shoppers "Who You Gonna Boo?"

New to the Boo? We made it simple with a how-to intro video on Walmart.com and intuitive, step-by-step, online shopability to give her everything she needs to get her Boo on.

The participation of partner key influencers played a huge role in socializing the relatively new concept of Boo-ing to a much wider audience.

Partnering with another snacking favorite, Kellogg's, to broadened the selection (and in-store presence), of the Boo-ing program. We designed this special edition pack on a holographic foil substrate for an "ectoplasmic" 3-D effect that’s so cool, it’s downright spooky.

We took our rolling Waffle Bar on the road to whet the appetites and imaginations of hungry Walmart shoppers from coast to coast. The results? The stores we visited put more Eggos in more baskets than any others in the country.

Eggos with butter and syrup are always great. But that's just the beginning... What about Eggos and ice cream? Chicken and waffles? Or even an Eggo taco! The waffle-bilities are practically endless. Can't decide? Take a spin on the Waffle Bar roulette wheel and let lady luck pick for you.

Eggo fans can follow the flavor with a food truck finder, discover new recipe ideas, check out aggregated influencer inspiration or join the conversation themselves via #EggoWaffleBar

Where the Northwest Connects The Pacific Northwest lifestyle is as unique as its people. Ask a hundred different locals what it means to them, and you’ll get a hundred different answers. In spite of this marvelous amalgam of rugged individualists, a cold Henry’s has always been the perfect place for folks across the PNW to connect and find their common ground.

150th Anniversary Celebration The anniversary site was a robust celebration of Henry's regional heritage and featured downloads, screen-savers, regional recipes, local events, video content, a swag store, customizable e-vites and an interactive historical timeline narrated by the beloved original voice of Henry's, Mr. Hal Riney.

Let's get this party started! The 150th Anniversary of Mr. Weinhard's first brewery presented the perfect opportunity to reconnect Henry’s with its Northwest heritage. The year-long celebration included a media kick-off party at the original brewery in Portland, a henrys150.com anniversary site, multiple festivals, special events and more. Proving that, in spite of the years, Henry still knows how to throw a party.

Therm-a-Rest site To help customers find the "just right" model for their specific needs, the site features a simple self-selection process that narrows down the options based on how and where the shopper will ultimately use it.

Narrowing the field. Based on the shoppers input, the site then recommends a selection of compatible mattresses as well as accessories and links to authorized dealers.

Print ad highlighting the Camp & Comfort model.

Print ad highlighting the Fast & Light model.

Print ad highlighting the Camp & Comfort model.

When shoppers purchased Dove, they were effectively showing their Mom they cared, while also triggering a donation to Care, a program that helps empower working mothers in the Ivory Coast.
But the real heart of the campaign were the videos of real people paying tribute to their own Moms.

Dove Promises' cellophane bags didn't make for a very gift-able presentation. As a final touch, we added these free take-one gift bags to make the package as premium as the chocolates inside.

Calling out the competition. This is one of a series of ads that uses the experiences of customers to illuminate why Qwest is a better choice than other competing providers.

Qwest Retail Experience Managing five annual change-outs and five more event-specific overlays in over 130 unique retail locations while maintaining brand and messaging continuity was extremely challenging. But owing to the combined efforts of a great cross departmental team, also extremely successful.

High-Speed Internet was a core offering in its product line. We promoted it through a wide range of channels, from image-oriented transit wraps, to competitive television spots and even experiential marketing in local coffee shops where customers could experience Qwest WiFi first hand with a complimentary espresso.

This Scale promotion had a large in-store presence and allowed each SKU to offer its own unique downloadable content which served as a compelling push/pull from one department to another. We launched the campaign with a midnight tournament in the electronics department and handed out swag bags filled with samples and IRC's to the shoppers who'd lined up to participate.

The “Step Up Your Game” microsite serves as the hub for this multi-brand campaign that targets NFL Fans and Gamers. A Team Selector allows fans to customize their razor with their favorite logo. The site promotes online purchase of grooming products that allow special Madden 11 Ultimate Team game features to be unlocked and downloaded here. A “Smack Talk” generator allows fans to send personalized, animated taunts to their friends via social media.

When selected, details about each P&G product and it's corresponding Madden bonus content feature are highlighted.

Fans can customize their ProGlide Razor with their favorite team's logo, preview it and add it to their cart.

Gamers can upload a pic and create an animated Smack Talk video to send to their friends. And of course, one good smack deserves another, so we invite the recipients to return the favor, which introduces our promotion to a larger audience.

FLAVOR INFUSED TEQUILA A touch of chile adds a little extra sizzle to this wickedly tasty añejo, while the pure mezcal is blessed with a kiss of límon.

MRS. MYER’S SPRING SCENTS This farm cart display cues our wholesome, plant-based ingredients to help our natural-conscious shopper take home the fresh fragrance of a spring garden.

KIWI SNEAKER CARE These displays are just part of an extensive specialty store toolkit designed to show sneakerheads that our once traditional brand has the goods, and the cred, to keep their new kicks first-day fresh.

ICE CREAM PARTY PACK  All the magic happens in Ernie’s Hollow Tree, and this one is filled with Keebler Cones, Cookie Sprinkles (and a little Elfin magic). Just add ice cream and you've got a party.

PEST AISLE REINVENTION Trying to find the right pest control product can really bug you. We reinvented the entire category through the lens of how people think about pest protection in real life. The result is a navigation experience that is more intuitive, relatable and shoppable.

GoPhone is a prepaid wireless service that puts people first. The faces on these packages lend a little personality to an otherwise impersonal category, and work together to create an eye-catching and welcoming on-shelf community.

OLAY BODY RITUALS This modular display features 3-D lenticular graphics and a molded body bar to differentiate our regimens from competitors, and offers price conscious, brand aspirational shoppers the indulgence of a specialty store (without the high-end price).

More than just camping and merit badges, Scouting teaches fundamental values like honesty and integrity that a young person will carry with them for the rest of their life. This annual report features testimonials from former Scouts to illustrate how contributing to the program ultimately has far reaching benefits for the community at large.

When Vail Resorts introduced their new season pass giving visitors unlimited access to six of the nations top ski resorts, they wanted a kickoff that generated response in a big way. The momentum created by this launch delivered sales that exceded initial goals by over 400% during the first week. 

In keeping with the Jazz Age theme of this fundraising event, this invitation is modeled after the classic 78 vinyl records of the era and features an attached jazz CD. The back of the insert presents all of the event and contact information in the form of an enlarged record label. 

Positively PNM is a program in which PNM will donate $100 dollars towards the cause of employees who contribute their time to charitable organizations. It was very effective, but also very efficient. This single piece serves as a brochure, a poster, and also the application for the program. 

This conference promised to instruct Public Utility executives how to “Transcend corporate cost/quality and build better value for your company”. Exciting stuff. But let’s face it, the real draw was the post-session river rafting event.

Iconography, color coding, simple imagery and language made understanding Qwest's portfolio of services intuitive and easy to understand.

"Good afternoon Agent Mom. Your mission, should you decide to accept it..." Upon opening the official looking attache case, blogger-moms were greeted with a recording that challenged them to put the redesigned WetJet to the test. Everything they needed was included in the kit, including an instructional dossier, bottled messes, and of course the WetJet. Just 66 kits resulted in over 6 million impressions within the first month of the program.

This Holiday season CRM targeted active blood donors to both thank them for their previous generosity and encourage their continued support. 

Consumers. Shoppers. Customers... Whatever you call them, the bottom line is we connect people with brands, products and services. Each of these pieces did just that– Delivering hundreds of (albeit tiny) customers directly to potential clients desks.

BACK TO COLLEGE  Stocking up on day-to-day essentials is expensive, but this promotion helps take the edge off. Buy the stuff you need and get a $5 Target Gift Card for the stuff you really want.

PUT YOURSELF IN A STATE OF ENCHANTMENT  New Mexico has always been an enchanting tourism destination, but visitation was trending downward. This campaign revitalized the brand, and put the state back in touch with it's original mystique by illuminating the history, mystery, and magic that makes New Mexico truly unique.

TRANSIT YOUTH PASS  You just gotta love the fam... Unless you happen to be a teen without your own transportation. We remind teen-angsters that the freedom they crave is just a bus pass away.

MSR FAST & LIGHT  This stuff is made by gear-heads for gear-heads. Folks who covet the most advanced materials and technology available in outdoor equipment. It's not just an evolution, but a revolution in outdoor engineering. 

FEEDING THEIR IMAGINATION Kellogg’s & Scholastic partnered to support childhood literacy by providing kids around the country with free books. We launched the partnership with a campaign that speaks to the deeper benefits of reading and touches on the emotion behind the promotion.